Lidl commenced trading in the UK in 1994 and currently have over 623 stores trading nationwide.
Their retail philosophy centres on simplicity and maximum efficiency at every stage of the business, from supplier to consumer, enabling the company to sell high quality products from a limited range of exclusive own brand and well known labels at the lowest prices.
Lidl stores sell a limited range of carefully selected product lines and are able to offer these high quality products at low prices due to a pan European bulk purchasing policy. This provides them with the advantage of immense buying power, enabling the company to achieve significant economies of scale that can be passed on to customers in the form of low prices.
Lidl provide a different offer to the main food retailers. The Competition Commission states that deep discounters or ‘Limited Assortment Discounters’, do not impact to any significant degree upon large retailers. This is supported by numerous examples across the UK, where Lidl trades alongside other retailers.
Lidl is recognised as an attractive employer, being ranked as one of the best graduate employers in the UK.